Introduction

In the dynamic realm of influencer marketing, managers must juggle an array of tasks, from campaign planning and execution to influencer outreach and performance analysis. Workflow automation tools are instrumental for enhancing efficiency, ensuring collaborative efforts align seamlessly, and optimizing engagement strategies. These tools are vital for staying ahead in a competitive industry. Here are seven exemplary tools that can propel influencer marketing managers to new heights of productivity.

1. Bizway

• What is it? A business management platform empowered by AI, providing a suite of tools designed for comprehensive workflow management in influencer marketing and other entrepreneurial endeavors.
• Key Features: AI Assistants, automated task completion, expansive project tracking, KPI dashboards, and in-depth business analytics.
• Pros: AI technology tailors operations for individual needs, complete toolkit to manage business operations, and intuitive, navigable interface.
• Cons: May require investment of time to master AI features, aimed at smaller businesses.
• Pricing: Offers a Starter package at $49/mo, a Scale option at $99/mo, and a Portfolio tier at $199/mo.
• Best For: Influencer marketing managers seeking AI-enhanced tools to automate workflow and analyze campaign performance.

2. Asana

• What is it? A versatile project management software that helps influencer marketing teams organize, track, and manage campaigns and collaborations.
• Key Features: Task assignments, project timelines, collaborative workspaces, automation rules, and integrations with essential marketing tools.
• Pros: Fosters team coordination, customizable for different workflow styles, and supports a mobile workforce.
• Cons: Some of the more advanced features come at a higher cost, and it can be overwhelming for newcomers.
• Pricing: Free basic version; Premium starts at $10.99 per user/month.
• Best For: Influencer marketing teams seeking comprehensive project management capabilities.

3. Hootsuite

• What is it? A social media management tool that allows influencer marketing managers to schedule posts, track social media metrics, and manage campaigns across different platforms.
• Key Features: Post scheduling, analytics, content curation, team assignments, and social media monitoring.
• Pros: Consolidates social media tasks, saves time with bulk scheduling, and provides insightful analytics for strategy optimization.
• Cons: Can be expensive for managing multiple accounts and advanced analytics require premium plans.
• Pricing: Limited free plan available; Professional plans start at $49 per month.
• Best For: Managers needing to streamline social media strategies and monitor influencer campaign effectiveness.

4. Traackr

• What is it? An influencer marketing platform designed to help marketers discover influencers, manage relationships, and measure impact.
• Key Features: Influencer discovery, relationship management, campaign tracking, and analytics to measure ROI.
• Pros: Offers a robust database of influencers, streamlines campaign management processes, and provides valuable insights into campaign performance.
• Cons: Pricing can be prohibitive for smaller companies, may offer more features than required for straightforward campaigns.
• Pricing: Custom pricing based on the scale of use.
• Best For: Marketing managers overseeing multiple influencer relationships and campaigns seeking measurable results.

5. Trello

• What is it? A project management tool offering a visual way to manage tasks and workflows which can be particularly useful for planning and tracking influencer marketing campaigns.
• Key Features: Kanban boards, custom lists and cards, automation with Butler, and integration with key business tools.
• Pros: Intuitive interface that allows for quick organization of campaigns, good for real-time collaboration, mobile friendly.
• Cons: Limited functionality for larger teams or complex campaigns without premium features.
• Pricing: Free basic tier; Business Class starts at $9.99 per user/month.
• Best For: Influencer marketing managers looking for straightforward campaign organization and tracking.

6. BuzzSumo

• What is it? A tool for content marketing and influencer outreach that lets users analyze what content performs best for any topic or competitor.
• Key Features: Content insights, influencer identification and tracking, competitor research, and content alerts.
• Pros: Valuable data for planning content strategy, helps identify key influencers in specific niches, monitors content trends.
• Cons: Advanced search capabilities and monitoring can come at a significant cost.
• Pricing: Free version available with limitations; Pro version starts at $99 per month.
• Best For: Marketing managers aiming to integrate data-driven content strategies with influencer outreach.

7. Zapier

• What is it? An online automation tool that connects a marketer’s favorite apps and services to automate repetitive tasks without coding.
• Key Features: Easy automation for busy people (Zaps), connects apps to create automated workflows, and supports complex sequences of events (multi-step Zaps).
• Pros: Reduces manual effort, extensive range of app integrations, no need for technical skills to set up automations.
• Cons: Can become costly for premium automation workflows, reliant on third-party app APIs.
• Pricing: Free for basic tasks; plans start at $19.99 per month for more premium automations.
• Best For: Busy influencer marketing managers looking to connect various applications and automate parts of the influencer outreach workflow.