11 Essential ChatGPT Prompts for Keyword Research (December 2023)

The best keyword research strikes a balance of intuition (following hunches, discovering new keyword clusters!) and grunt work. The intuitive piece, I'll leave to you.

But why not outsource some of the grunt work to ChatGPT?

Personally, I've found it to be an invaluable resource for kickstarting my keyword research with initial brainstorms and extending on topics I know are being searched, but I hadn't quite exhausted all of the available variations.

So, if you're looking to level up your keyword research game, here are 11 ChatGPT prompts that can help.

By the way: You can create your own 'Keyword Research Assistant' in Bizway as a custom GPT Assistant to help you with all of these tasks (and get tailored responses based on your specific business details and background).

1. Identifying Core Keywords

• The Prompt: "What are some core keywords for a company specializing in handmade leather goods?"
• Sample response: "handmade leather wallets, artisan leather belts, custom leather handbags, craft leather accessories."
• Additional info to provide: Product types, target market, unique selling points.
• Use Cases: SEO strategy, content development, ad campaigns.

2. Analyzing Competitors' Keywords

• The Prompt: "Browse this competitor's website (www. abc . com) and return a list of keyword topics they are targeting."
• Sample response: "Sustainable fashion. Eco-friendly fashion. Fast fashion alternatives."
• Additional info to provide: Competitors' names, specific products, online presence.
• Use Cases: Market analysis, competitive strategy, brand positioning.

3. Generating Long-Tail Keywords

• The Prompt: "Suggest long-tail keywords for a blog focused on sustainable living tips."
• Sample response: "how to start a zero-waste lifestyle, benefits of eco-friendly cleaning products, sustainable living for beginners, reducing carbon footprint at home."
• Additional info to provide: Target audience, blog themes, depth of content.
• Use Cases: Blogging, niche targeting, enhancing organic search visibility.

4. Exploring Keyword Variations

• The Prompt: "Provide variations of the keyword 'yoga studio' for a local business SEO plan."
• Sample response: "yoga classes near me, best local yoga studio, hot yoga downtown, beginner-friendly yoga sessions."
• Additional info to provide: Studio's specializations, location specifics, client testimonials.
• Use Cases: Local SEO, search ads, content marketing.

5. Identifying Seasonal Keywords

• The Prompt: "What are some seasonal keywords relevant to the outdoor gear market?"
• Sample response: "winter hiking boots, summer camping essentials, spring trail running gear, autumn cycling equipment."
• Additional info to provide: Product lines, seasonal promotions, regional trends.
• Use Cases: Seasonal marketing, product launch timing, promotional content.

6. Optimizing for Question-Based Queries

• The Prompt: "List question-based keywords for a financial planning service targeting millennials."
• Sample response: "how to create a budget plan for millennials, what is the best retirement plan for young adults, where to invest in your 30s, when to start saving for a house."
• Additional info to provide: Financial service offerings, millennial interests, common financial challenges.
• Use Cases: Content FAQs, voice search optimization, educational resources.

7. Researching Localized Keywords

• The Prompt: "What localized keywords should a boutique hotel in Santa Barbara use?"
• Sample response: "luxury stay in Santa Barbara, boutique hotel near Santa Barbara beach, exclusive deals Santa Barbara hotel, romantic getaway Santa Barbara."
• Additional info to provide: Hotel amenities, local attractions, typical guest profile.
• Use Cases: Increasing local visibility, travel SEO, engaging with regional audiences.

8. Addressing Buyer Intent Queries

• The Prompt: "Generate keywords with strong buyer intent for an online electronics store."
• Sample response: "buy noise-canceling headphones online, best deals on 4k TVs, order smartphone with next-day delivery, affordable gaming laptops for sale."
• Additional info to provide: Product categories, promotions, shipping options.
• Use Cases: E-commerce SEO, conversion rate optimization, sales-focused content.

9. Finding Niche Keywords

• The Prompt: "Identify niche keywords for a vegan recipe blog."
• Sample response: "easy vegan meal prep recipes, gluten-free vegan desserts, high-protein vegan breakfast options, vegan holiday cooking ideas."
• Additional info to provide: Author profile, recipe themes, audience dietary preferences.
• Use Cases: Attracting specific audiences, content direction, establishing authority in a niche.

10. Analyzing Keyword Difficulty

• The Prompt: "How can I assess the difficulty of ranking for the keyword 'organic coffee beans' in an SEO campaign?"
• Sample response: "Evaluate the search volume, inspect the strength of current top-ranking pages, and assess your website’s authority compared to the competition."
• Additional info to provide: Current ranking position, competitors' domain authority, SEO tool preferences.
• Use Cases: SEO campaigns, content strategy, market entry feasibility.

11. Enhancing Keyword Profiles with Synonyms and LSI Keywords

• The Prompt: "Expand the keyword profile for 'home fitness equipment' with synonyms and LSI (Latent Semantic Indexing) keywords."
• Sample response: "gym accessories for home, indoor exercise gear, compact workout devices, affordable home gym setups."
• Additional info to provide: Target audience, product features, content format.
• Use Cases: Increasing content relevance, improving search rankings, enhancing user experience.

Employing ChatGPT for keyword research can unearth opportunities to improve SEO, craft relevant content, and better understand the search landscape in various industries.