17 ChatGPT Prompts For Writing SEO-Optimized Articles (December 2023)

Despite the fact that online content is constantly changing, SEO has proven time and time again that it's here to stay; it's still by far one of the most cost-effective marketing channels available. And for business owners, ChatGPT has made SEO content production far more readily available than it used to be.

Whether you're looking to just get start with your business' SEO campaigns, or you're a seasoned vet looking for some inspiration on how to better leverage ChatGPT; here are 17 ChatGPT prompts that will guide you in crafting articles optimized to rank well and attract organic traffic, each detailed with helpful sub-points for clarity.

By the way: You can create your own custom GPT Assistants directly inside Bizway to help you manage and track all of these tasks. Try creating an SEO expert to help you handle you SEO tasks and feed it some of these prompts :) 

1. Keyword Research and Selection

• The Prompt: "Create a table identifying top-performing long-tail keywords within the 'sustainable fashion' niche, listing estimated traffic and competition."
• Example Output: A table of keywords with information on search volume and competition.
• When to Use It: At the planning stage of your content calendar or when starting a new topic area.

2. Compelling Title Creation

• The Prompt: "Produce captivating blog post titles that integrate 'organic coffee beans'."
• Example Output: A series of potential titles aimed to trigger curiosity and clicks.
• When to Use It: When brainstorming topics or finalizing your content piece.

3. Article Outline Construction

• The Prompt: "Build a detailed outline for an article titled 'best home workout equipment' that also covers product reviews."
• Example Output: An article skeleton that includes headings and subheadings structured for SEO.
• When to Use It: Before drafting your article to ensure a coherent flow that addresses user intent.

4. Introduction Crafting

• The Prompt: "Compose an SEO-optimized introduction for a feature on 'tips for remote work productivity.'"
• Example Output: An engaging first paragraph that incorporates the target keyword naturally.
• When to Use It: Starting your article to hook the reader and signal relevance to search engines.

5. Subheading Suggestions

• The Prompt: "Suggest subheadings for 'budget travel destinations' that include related secondary keywords."
• Example Output: A set of H2 and H3 tags designed to enhance on-page SEO and readability.
• When to Use It: When outlining your article sections, to optimize for featured snippets and readability.

6. Meta Description Writing

• The Prompt: "Write a meta description for an SEO article focusing on 'vegan diet benefits' with a call-to-action."
• Example Output: A 155-160 character summary intended to improve click-through rates from search engine result pages.
• When to Use It: After writing your article to entice searchers to click through to your content.

7. Internal Linking Opportunities

• The Prompt: "Identify articles from the uploaded sitemap of our blog that could link to a new post about 'email marketing strategies."'
• Example Output: A selection of existing articles and the specific anchor text to use for the links.
• When to Use It: Post-content creation to improve site structure and encourage deeper browsing.

8. FAQ Section Development

• The Prompt: "Generate an FAQ section for 'responsive web design' targeting commonly asked questions."
• Example Output: A series of questions and answers that incorporate long-tail keywords and improve topical authority.
• When to Use It: To enhance the tail end of your content and directly answer search queries.

9. Rich Snippet Optimization

• The Prompt: "Craft a compelling product description for 'best protein powders for athletes' suitable for a rich snippet."
• Example Output: A succinct, information-packed description that addresses the search query.
• When to Use It: For product round-up articles or comparison guides, increasing the chance of displaying in position zero.

10. Article Tone and Style Guidelines

• The Prompt: "Advise on the writing style and tone for a piece about 'modern art trends' that's approachable yet informative."
• Example Output: Guidelines that can be shared with the content team to maintain a consistent voice.
• When to Use It: During the content briefing process or before collaborating with freelance writers.

11. Conclusion and CTA Integration

• The Prompt: "Compose a summary and a CTA for the article on 'advantages of electric cars.'
• Example Output: A strong end paragraph that wraps up the article with a clear next step for the reader.
• When to Use It: Finalizing your article to ensure readers are guided towards a desired action.

12. Identifying and Suggesting External Links

• The Prompt: "Suggest authoritative external links for a post titled 'the future of renewable energy.'"
• Example Output: A list of credible sources that bolster the article's reliability and may improve its SEO value.
• When to Use It: While researching or reviewing your article to enhance its informative nature.

13. Image Alt-text Crafting

• The Prompt: "Draft alt-text descriptions for images in an article about 'the history of Japanese tea ceremony' that include SEO keywords."
• Example Output: Alt-text that accurately describes the images, enhancing SEO and accessibility.
• When to Use It: Before image insertion into your content management system to ensure every element is SEO-friendly.

14. Article Expansion Ideas

• The Prompt: "Propose further topics for a content series about 'smart home technology advancements."
• Example Output: Suggestions for related subtopics that would intrigue your target audience and encourage repeat visits.
• When to Use It: When planning a content series or looking to add depth to your site's coverage of a topic.

15. Content Refresh Tips

• The Prompt: "What updates can be made to a dated article titled 'beginner yoga poses' to boost its search rankings?"
• Example Output: A set of actionable suggestions to revise and improve an older article's SEO performance.
• When to Use It: When revisiting evergreen content for updates to maintain or regain high search rankings.

16. SEO Checklist for Writers

• The Prompt: "Generate an SEO checklist to follow for articles about 'digital marketing strategies for small businesses.'"
• Example Output: A step-by-step SEO guide for writers to use during the article creation process.
• When to Use It: Before writing an article to ensure all SEO best practices are incorporated from the start.

17. Semantic Keyword Inclusion

• The Prompt: "List semantically related keywords for an article on 'sustainable gardening practices' to optimize topical relevance."
• Example Output: A collection of related terms and phrases that reinforce the primary keyword theme.
• When to Use It: During the planning or editing phase to fortify the article's context for search engines.

By utilizing these prompts, content creators can systematically produce SEO-friendly articles that stand a greater chance of achieving a high search engine ranking and attracting quality organic traffic.