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Starting a web design agency is a surprisingly common entry point into internet entrepreneurship. Why? Because every business that wants to serve customers online needs a website. And the difference between a 'meh' website and a great one is still very much worth paying for expertise.
In this article, I'll walk through a simple 5-step approach to cover your bases when starting a web design agency. We'll discuss why each step matters, provide a checklist of tasks, suggest helpful tools, define key performance indicators (KPIs), and show you how Bizway can assist at every step of journey.
Why This Step Matters: Understanding your market helps you identify potential clients, competitors, and the latest trends in web design.
Checklist of Tasks:
Tools to Help: Google Trends, SEMRush, Bizway's Market Research feature
KPIs: Number of potential clients identified, number of competitors analyzed, number of trends spotted
How Bizway Can Help: Bizway’s AI-powered assistant can help you conduct thorough market research, identify trends, and analyze your competition.
Why This Step Matters: Defining your services helps you communicate what you offer to your clients, and it also helps you identify your unique selling proposition (USP).
Checklist of Tasks:
Tools to Help: Bizway's Product Development feature
KPIs: Number of services defined, USP defined
How Bizway Can Help: Bizway can help you define your services and USP by providing a structured way to organize your ideas and make strategic decisions.
Why This Step Matters: Your brand is the personality of your business. It’s what sets you apart from your competitors and what your clients will remember you by.
Checklist of Tasks:
Tools to Help: Canva, Adobe Illustrator, Bizway's Branding feature
KPIs: Business name decided, logo created, brand values and mission statement defined
How Bizway Can Help: Bizway can help you create a strong brand by guiding you through the process and providing useful resources and templates.
Why This Step Matters: Your website is your online storefront. It's where potential clients will go to learn more about your services and to contact you.
Checklist of Tasks:
Tools to Help: WordPress, Squarespace, Bizway's Website Building Feature
KPIs: Domain name decided, hosting provider chosen, website live
How Bizway Can Help: Bizway can guide you through the process of building a website, providing resources, tips, and tools to make it easier.
Why This Step Matters: Marketing is how you attract clients to your business. The more effective your marketing efforts, the more clients you will attract.
Checklist of Tasks:
Tools to Help: Google Ads, Social Media Platforms, Bizway's Marketing Channels feature
KPIs: Number of marketing channels identified, marketing plan created, number of leads generated
How Bizway Can Help: Bizway can help you identify the most effective marketing channels for your business, create a marketing plan, and track your progress.
Why This Step Matters: Effective project management ensures that you deliver your services on time and within budget, which leads to happy clients and repeat business.
Checklist of Tasks:
Tools to Help: Trello, Asana, Bizway's Project Management feature
KPIs: Project management tool chosen, number of projects managed successfully
How Bizway Can Help: Bizway can help you manage your projects more effectively by providing a structured approach to project management and useful resources and tools.
Starting a web design agency is a big task, but with the right plan and tools, you can build a successful business. Bizway can provide the assistance you need at every step of the way.
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