7 Online Fitness and Personal Training Program Business Ideas for 2024

1. Virtual Reality (VR) Fitness Programs

The Idea: Develop immersive VR fitness classes that provide an engaging and interactive workout experience.

How it makes money: Selling VR workout programs, subscriptions to VR fitness classes, and licensing to gyms.

Why now?: VR technology is becoming more accessible, and users are looking for novel ways to work out at home.

Technical difficulty: 7/10

Best for: Fitness enthusiasts with a passion for tech and innovative workout experiences.

2. Online Fitness Coaching for Niche Sports

The Idea: Provide specialized online coaching for niche sports like rock climbing, martial arts, or triathlon training.

How it makes money: Individual coaching fees, group session rates, and personalized training plans.

Why now?: People are seeking personalized training in specific sports they can practice locally or outdoors.

Technical difficulty: 4/10

Best for: Trainers with expertise in unique sport disciplines and a desire to reach a focused clientele.

3. Corporate Wellness Webinars and Workshops

The Idea: Offer webinars and workshops focused on fitness, wellness, and nutrition tailored for the corporate environment.

How it makes money: Corporate contracts for webinar series, one-off workshop bookings, and digital wellness content packages.

Why now?: Companies are investing in employee wellness as a way to improve productivity and reduce health-related costs.

Technical difficulty: 5/10

Best for: Fitness professionals with experience in corporate health and communications.

4. Online Physique Coaching and Contests

The Idea: Create a platform for bodybuilding and fitness modeling enthusiasts to get coached and compete in online contests.

How it makes money: Entry fees for contestants, coaching packages, and sponsorship deals for online events.

Why now?: There's growing interest in physique competitions and modeling with a move towards virtual events.

Technical difficulty: 6/10

Best for: Professionals in the bodybuilding industry with a network in the competitive sports niche.

5. Subscription-Based Workout and Nutrition App

The Idea: Develop an app that offers customized workout plans and nutrition guides based on user goals and preferences.

How it makes money: Monthly or annual subscriptions, in-app purchases for premium content, and affiliate marketing for fitness products.

Why now?: Consumers are looking for holistic health solutions that can be accessed from their smartphone at any time.

Technical difficulty: 8/10

Best for: Fitness experts and dietitians who are tech-savvy or can partner with app developers.

6. Fitness Influencer Collaborative Programs

The Idea: Partner with fitness influencers to create joint training programs and capitalize on their follower base.

How it makes money: Revenue sharing with influencers, direct sales of collaborative programs, and sponsorship deals.

Why now?: The influence of social media personalities is significant in consumer decision-making.

Technical difficulty: 5/10

Best for: Business-minded fitness professionals with strong networking and social media marketing skills.

7. AI-Powered Personal Training

The Idea: Use AI to create personalized workout routines that adapt to user progress and provide real-time feedback.

How it makes money: Subscription models for AI training plans, supplemental one-on-one virtual coaching upsells.

Why now?: AI is revolutionizing personalization in fitness, offering scalable and effective workout solutions.

Technical difficulty: 9/10

Best for: Fitness entrepreneurs with an understanding of AI application in health and fitness regimens.