Keeping a close eye on your e-commerce analytics is essential for understanding your business performance, making informed decisions, and steering your business strategy in the profitable direction. Use this checklist to gather comprehensive insights through analytics and reporting.
Define which metrics are most valuable for your business, such as conversion rates, customer acquisition costs, and profit margins.
Ensure your website and e-commerce platform are fully integrated with analytics tools like Google Analytics to gather data.
Identify where your visitors are coming from and the effectiveness of various channels in driving traffic.
Study how customers interact with your website, including page views, time spent, and navigation paths.
Measure how many visitors are completing desired actions, such as making purchases or signing up for newsletters.
Analyze sales data to determine the performance of different products, categories, and promotions.
Calculate the average amount spent per order to identify trends and find ways to increase this value.
Find out how often carts are abandoned and implement strategies to improve checkout conversions.
Review which products are selling and which are not to make informed decisions about inventory management.
Estimate the total revenue you can expect from a typical customer throughout their relationship with your business.
Use analytics to assess the performance of your marketing efforts and adjust tactics accordingly for maximum ROI.
Develop a schedule for when analytics reports will be compiled, reviewed, and shared with relevant stakeholders.
Meticulously tracking your e-commerce analytics can unearth valuable insights that catapult your business forward. Organizing this list within a Bizway project enables you to keep a handle on each part of this crucial process. Bizway's AI Assistants can help by providing timely reminders for generating reports, highlighting significant changes in your KPIs, and suggesting actionable insights based on your data. Enhance your decision-making and business growth with the solid data foundation and organization offered by Bizway.
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