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Email Forwarding Rate is an often-overlooked KPI that can play a pivotal role in extending the reach of your email campaigns and fostering organic growth. This article sheds light on the essence of Email Forwarding Rate, its significance, techniques for calculation, and strategic projects designed to improve your rate and widen your message's impact.
Email Forwarding Rate measures the frequency with which your email recipients forward your content to others. A high forwarding rate suggests that your audience finds the message valuable and worth sharing, acting as brand ambassadors to amplify your reach.
This KPI gauges the virality and shareability of your email content. When people forward an email, it not only indicates trust in your message but also has the potential to significantly increase your audience without additional advertising costs.
The Email Forwarding Rate is calculated by dividing the number of times an email is forwarded by the total number of delivered emails, then multiplying by 100 to get a percentage:
Email Forwarding Rate = (Number of Times Email is Forwarded / Total Delivered Emails) x 100
While there's no one-size-fits-all benchmark, any forwarding rate above baseline levels (which tend to be low) can be beneficial. Tracking improvements over time is crucial in understanding how changes in strategy enhance this rate.
By advancing your Email Forwarding Rate, you can transform your email recipients into effective brand advocates and significantly expand your campaign’s reach and influence.
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