Amplifying Message Reach: Enhancing Email Forwarding Rate

Email Forwarding Rate is an often-overlooked KPI that can play a pivotal role in extending the reach of your email campaigns and fostering organic growth. This article sheds light on the essence of Email Forwarding Rate, its significance, techniques for calculation, and strategic projects designed to improve your rate and widen your message's impact.

What is Email Forwarding Rate?

Email Forwarding Rate measures the frequency with which your email recipients forward your content to others. A high forwarding rate suggests that your audience finds the message valuable and worth sharing, acting as brand ambassadors to amplify your reach.

What does Email Forwarding Rate tell you?

This KPI gauges the virality and shareability of your email content. When people forward an email, it not only indicates trust in your message but also has the potential to significantly increase your audience without additional advertising costs.

How to calculate Email Forwarding Rate?

The Email Forwarding Rate is calculated by dividing the number of times an email is forwarded by the total number of delivered emails, then multiplying by 100 to get a percentage:

Email Forwarding Rate = (Number of Times Email is Forwarded / Total Delivered Emails) x 100

Relevant Benchmarks

While there's no one-size-fits-all benchmark, any forwarding rate above baseline levels (which tend to be low) can be beneficial. Tracking improvements over time is crucial in understanding how changes in strategy enhance this rate.

3 Project ideas to improve Email Forwarding Rate

Referral Campaigns: Create referral programs that incentivize recipients to forward your emails to their network by offering deals or rewards for each new subscriber they bring in.
Content Quality Audits: Regularly audit and optimize the content of your emails to increase relevance, engagement, and the likelihood of forwarding.
Forward-to-a-Friend Functionality: Implement a straightforward 'forward-to-a-friend' button within your emails, making the act of sharing effortless for your audience.

By advancing your Email Forwarding Rate, you can transform your email recipients into effective brand advocates and significantly expand your campaign’s reach and influence.

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