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The Email List Growth Rate is a vital KPI that signifies the expansion of a company's subscriber base over time. As the lifeblood of email marketing, a healthy growth rate in your email list correlates directly to broader marketing potential and increased business opportunities. This article guides you through the Email List Growth Rate, how it can revolutionize your reach, the calculation involved, and strategies for bolstering your list.
Email List Growth Rate is the rate at which new subscribers join an email list, indicating the effectiveness of lead acquisition efforts and the appeal of your content offerings. Positive growth sustains and energizes email marketing campaigns, driving forward business communications and promotions.
This KPI tells you whether your email marketing strategies are attracting new prospects and if your content resonates with a growing audience. It also flags potential issues in subscriber attrition that might need to be addressed to maintain a robust and active list.
To calculate the Email List Growth Rate:
Email List Growth Rate = (Net New Subscribers / Total Subscribers at Start of Period) x 100
If you start with 1,000 subscribers and gain 150 new subscribers while losing 50, the growth rate is (100 / 1,000) x 100 = 10%.
While benchmarks for email list growth can vary depending on industry and market positioning, most sources cite an average monthly growth rate of around 1-3% as a healthy target.
Targeting improvement in the Email List Growth Rate with these projects ensures that your subscriber base is continually expanding, unlocking new potential for audience engagement and conversion opportunities.
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